AUDI

Locating a parking spot in a big city can come down to sheer luck. Instead of relying on parking karma, Audi plans to use data to shorten your search of the perfect spot.
Audi announced yesterday the debut of INRIX Park on their Audi Connect telematics system. INRIX Park is a digital data stream that connects with participating parking spots. The system will offer users to compare parking spots by price, current availability and distance.

AUDI

"With drivers looking for parking accounting for up to a third of all traffic in our cities, INRIX Park demonstrates how new data driven services can help drivers save time and frustration on the road," said Bryan Mistele, President and CEO of INRIX.

The Santa Monica Promenade parking deck provides an example of how the system can work. As seen in the image below, the Promenade structure tracks which spots are occupied and uses lights to indicate open spaces inside the garage. That data feed could be sent to INRIX, and in turn to Audi Connect, so that you'd know how busy the parking structure is before you even arrive.

TRANSLOGIC

INRIX Park will be available immediately through Audi Connect, offering continuously updated pricing and availability information for more than 18,000 participating parking locations in the U.S. Audi says that number will continue to grow.

"Helping to ease the challenges that Audi drivers face in their daily drives is the core mission of the Audi connect suite of connected car services," said Filip Brabec, Director of Product Management, Audi of America. "By offering the ability to easily navigate to the best parking spot available for their vehicle, Audi has further simplified and improved the ownership experience."
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Audi adds innovative INRIX Park Service to Audi connect® services globally
• Audi is first automaker to offer INRIX Park worldwide
• Service immediately available to all Audi connect® subscribers at no added cost
• INRIX provides drivers with continuously updated pricing, hours and availability information for off-street participating parking locations in North America and Europe

Audi is simplifying the unpleasant task of finding off-street parking with the addition of INRIX Park – a real-time navigation service for all existing and new Audi connect® subscribers.

Demonstrated today for the first time at the annual Telematics Detroit 2013 conference, Audi is the first automaker to offer the breakthrough service developed by INRIX to customers around the world. It will be available immediately with all active Audi connect accounts. In the U.S. market, the service instantly brings new benefits to more than 100,000 Audi models already on the road today plus thousands more new vehicles sold every month.

"Helping to ease the challenges that Audi drivers face in their daily drives is the core mission of the Audi connect suite of connected car services," said Filip Brabec, Director of Product Management, Audi of America. "By offering the ability to easily navigate to the best parking spot available for their vehicle, Audi has further simplified and improved the ownership experience."

With the INRIX Park, Audi connect customers gain the ability to easily compare rates, gauge proximity to their destination and get turn-by-turn directions the entrances for more than 18,000 participating parking locations in the U.S. and 42,000 more across Europe. The roster of available parking destinations will continue to grow as data on the locations and available spaces builds.

Audi and INRIX demonstrated the technology today at the Telematics Detroit 2013 conference.

"Together with Audi we're making it easier to get new integrated navigation services in your vehicle than it is to update your smartphone," said Bryan Mistele, President and CEO of INRIX. "With drivers looking for parking accounting for up to a third of all traffic in our cities, INRIX Park demonstrates how new data driven services can help drivers save time and frustration on the road".

Key feature benefits include:
• Find available parking closest to a destination; save favorite locations
• Compare by distance or current price; prices include the rates charged for length of time parked
• Navigate with precision via the most direct route to the closest entrance from the vehicle's location.

Audi offers vehicle owners this newly launched service through Audi MMI® Navigation equipped vehicles with Audi connect* in the U.S. Delivered via the INRIX platform, the parking service is available as part of an options package that includes Bluetooth® mobile phone connectivity, INRIX's dynamic fuel price service as well as real-time news, local traffic, travel and weather information.

INRIX Park allows search beyond a static point of interest to navigate to the closest available parking location and best entrance based on the drivers' approach route and traffic, pricing including hourly scaling and the number of available spaces.

For more information, visit www.AudiUSA.com.

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ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.

ABOUT INRIX
INRIX is one of the fastest growing big data technology companies in the world. The company leverages big data analytics to reduce the individual, economic and environmental toll of traffic congestion. Through cutting-edge data intelligence and predictive traffic technologies, INRIX helps leading automakers, fleets, governments and news organizations make it easier for drivers to navigate their world. Our vision is simple – to solve traffic, empower drivers, inform planning and enhance commerce.

Whether through an in-car or smartphone navigation application, a local newscast or our INRIX Traffic app, our up-to-the-minute traffic information and other driver services reach more than 150 million drivers to help them save time, fuel and frustration. INRIX delivers traffic and driving-related insight, as well as sophisticated analytical tools and services across six industries covering over two million miles of road in 32 countries. For more information visit us at www.INRIX.com.

*Always pay careful attention to the road, and do not drive while distracted. The features and technologies discussed above are optional, may require an additional subscription with separate terms and conditions, and should be used only when it is safe and appropriate.