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WAYNE, Mich., Dec. 14, 2011 - Ford's world-class Michigan Assembly Plant is starting production of the 2012 Focus Electric, expected to be the first five-passenger, all-electric car to achieve more than a 100 miles per gallon equivalent (MPGe) fuel efficiency rating.

Focus Electric also is the first of its kind to feature faster charging, which will halve Nissan Leaf's time to fully recharge the battery and help drivers to more than double the expected single-charge range in a busy day of driving and recharging.

The car headlines Ford's transformed lineup, one-third of which will feature a model with 40 mpg or more in 2012, building on the company's commitment to give fuel-efficiency-minded customers the Power of Choice.

"The Focus Electric is a shining example of the leading fuel economy Ford is offering for each new vehicle," said Derrick Kuzak, group vice president, Global Product Development. "Whether people want a hybrid, plug-in hybrid or full battery-electric vehicle, we have a family of vehicles for them to consider, providing a range of options to best meet their needs and support their driving habits and lifestyles."

Even with relatively stable gas prices, fuel economy is the top purchase consideration for new vehicles. Nearly 45 percent of customers say fuel economy is their top consideration based on a Ford survey of Americans in 36 cities this fall. Styling is the next consideration, with only 16 percent of study participants saying it is their top purchase driver.

Ford's rollout of electrified vehicles began in December 2010 with the 2011 Ford Transit Connect Electric - a small commercial van built in collaboration with Azure Dynamics. Ford's other 40-mpg vehicles include:

Focus SFE
Fiesta SFE
Focus Electric
C-MAX Hybrid
C-MAX Energi
Three vehicles yet to be announced
With 20 years of Ford research and innovation behind the software and hardware technology, the company offers proven engineering and design with Focus Electric. Ford holds approximately 500 patents on the hybrid technology used in the new Focus Electric and its other electrified vehicles.

Faster charging
Focus Electric is designed to offer enough range to cover the majority of daily driving habits of Americans. Its expected 100 MPGe is better than Chevrolet Volt and all electric vehicles with seating for five.

It will be the first electrified vehicle to offer faster charging with 240-volt outlets, which can be installed in customer homes. The battery can be recharged in just more than three hours using a 240-volt charging station, about half the charging time of the 2012 Nissan Leaf.

Faster charging with 240 volts also can extend range as drivers can more quickly recharge between stops - up to 30 miles per charge hour - so they can more than double the vehicle's range with multiple charging stops during a busy day of driving.

A unique value charging feature, powered by Microsoft, will help owners in the U.S. charge their vehicles at the cheapest utility rates, lowering the cost of ownership.

Elec-tech
Focus Electric introduces new features and technologies - including a unique version of the MyFord Touch® driver connect system especially for electric vehicles and a smartphone app called MyFord® Mobile that helps plug-in owners control their vehicles remotely.

The sleek and stylish five-door hatchback is designed to deliver real driving enjoyment as well. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver steps on the accelerator, up to a top speed of 84 mph.

The Focus Electric is a dynamic driver's car, sharing the steering, handling and braking feel with the agile, sporty, fuel-powered Focus models upon which it's based. At the same time, the absence of a gasoline or diesel engine and outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience.

A limited number of Focus Electrics will first be available in California and the New York/New Jersey areas. Availability of the Focus Electric will expand in 2012 to the remaining 15 launch markets as production ramps up.

The 19 launch markets also include Atlanta; Austin and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles; San Francisco; San Diego; New York; Orlando, Fla.; Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh-Durham, N.C.; Richmond, Va.; Seattle; and Washington, D.C.

MAXimum efficiency
The Ford C-MAX Hybrid and C-MAX Energi plug-in hybrid are Ford's first compact multi-activity vehicles (MAVs) in North America and offer high mileage and low emissions as well as a distinctive design and flexible interior.

The C-MAX Hybrid and C-MAX Energi use the company's next-generation powersplit hybrid technology in combination with a lighter, smaller lithium-ion battery system. Both models provide maximum fuel efficiency by pairing the high-voltage lithium-ion battery and electric traction motor with a high-efficiency Atkinson-cycle gasoline engine. This technology enables the gasoline engine to run less than the previous generation.

C-MAX Hybrid is targeted to deliver better fuel economy than the Toyota Prius v. C-MAX Energi is expected to deliver better MPGe in electric mode than the Toyota Prius plug-in hybrid and to achieve more than 500 miles of driving range using the battery and engine.

The C-MAX Hybrid and C-MAX Energi, like the Focus Electric, have been engineered and built to deliver engaging driving dynamics and technologies. In addition, C-MAX Energi and Focus Electric will offer MyFord Touch and MyFord Mobile, designed to make charging and driving the vehicle even more efficient, affordable and easier to live with.

Hybrid transmission leader
When C-MAX Hybrid launches, Ford becomes North America's largest maker of hybrid transmissions.

Ford engineered the transmission and upgraded the controls with a goal of creating the industry's highest-performing and smoothest-operating hybrid transmission. Among the hybrid transmission's innovations:

Electric motors capable of operating at higher electric speeds
A new, super-efficient cooling system that enables higher speeds in electric drive
Optimized gear ratios enabling improvement in fuel economy
More precise controls to deliver higher levels of refinement as the powertrain transitions between engine and electric drive
Reduced weight to help increase fuel economy
This is the first hybrid transmission to be designed and built by Ford. Production is moving from a supplier in Japan to the Van Dyke Transmission Plant in Sterling Heights, Mich., which also will assemble battery packs for Ford's hybrid and electric vehicles.

Building green vehicles cleaner
Ford completely transformed Michigan Assembly Plant in Wayne, Mich., into an environmentally friendly workplace with flexible manufacturing capability.

With the new electrified vehicles and the new Focus ST performance model also coming in 2012, Ford's Michigan Assembly Plant is the first facility in the world capable of building a full array of vehicles - gas-powered, EcoBoost®, electric, hybrid and plug-in hybrid - all on the same production line.

The plant also features one of the largest solar power generation systems in the state as well as several electric vehicle charging stations, allowing the facility to operate on a blend of renewable and conventional electricity.

Renewable energy collected by the solar panels directly feeds the energy-efficient microgrid, helping power the plant. When the plant is inactive, such as holidays, the stored solar energy will provide power during periods of insufficient or inconsistent sunlight. Projected energy cost savings are approximately $160,000 per year.

The plant also has 10 electric vehicle charging stations that recharge the electric switcher trucks that transport parts between adjacent facilities - saving an estimated 86,000 gallons of gas a year.

Plus, 50 percent of the parts arriving for the all-new Focus are packed in cardboard, are carefully collected, sorted and recycled, as is the bubble wrap, the Styrofoam and the water bottles used by employees.

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Better Place Raises $200 Million Series C Financing

PALO ALTO, Calif.--November 11, 2011 - With the launch of the first nationwide electric car networks in Israel and Denmark just months away, Better Place today announced that it has secured $200 million through a Series C equity financing from a consortium of top-tier investors and partners, nearly doubling the company's valuation to $2.25 billion (post money valuation on a fully diluted basis) since the last financing in January 2010. Since its founding in 2007, Better Place has raised more than $750 million of equity financing globally in an economic climate where investors continue to seek a competitive alternative to oil.

Better Place will use the proceeds to expand into Western Europe while it continues to advance the company's deployment projects in Northern California, Southern China, Japan, Ontario, Canada, and Hawaii. The company will launch its initial commercial service in Israel and Denmark early next year and has already announced a series of consumer offerings for electric mobility services that are competitive with gasoline-based cars. Better Place will begin initial commercial service in the second quarter of 2012 in Australia, starting in Canberra.

"We've worked hard over the past four years to engineer and build a technology solution that competes with oil-based transportation," said Shai Agassi, Founder and Chief Executive Officer, Better Place. "We are entering the next phase of growth for our company where we prove that our solution works, that it's in demand, and that it scales, as we begin to push into new markets and attract new investors and new partners. I believe that our investors should be applauded for having the vision to finance the future of transportation."

New investors in the Series C round include GE and UBS AG, among others. Existing shareholders, including Israel Corp., HSBC Group, Morgan Stanley Investment Management, VantagePoint Capital Partners, Ofer Group and Maniv Energy Capital also joined the round. The Series C financing transaction is expected to close in the fourth quarter of 2011.

"With this round, our shareholder base now includes the world's largest banks, blue chip asset managers and leading industrial holding companies," said Idan Ofer, Chairman, Better Place. "Our Board, as well as all of our investors, continues to be both confident and enthusiastic about the opportunity that Better Place presents. The highly competent Better Place team has the talent and technology to rapidly deploy its electric car network on a global scale. Our Board and investor base are committed to leveraging their vast networks, experience, and diverse set of skills to accelerate the global adoption of electric cars."

BETTER PLACE TARGETS WESTERN EUROPE NEXT

By the end of the year, Better Place will have demonstrated its solution across four continents including locations in Europe, the Middle East, the U.S., Australia, China and Japan, with each project providing unique insights into these markets.

With the Series C financing, Better Place will expand its geographic footprint beyond Denmark and further into Western Europe where government policy supporting electric cars and interest in public / private partnership are the strongest.

The company, which currently has more than 100 employees in Europe, will leverage its Danish operations, its European Commission-approved projects, and its market-leading ecosystem of partners as the building blocks for expanding into Western Europe. In September, Better Place opened an office in Paris to serve as its European headquarters, which it will use as a base for attracting talent, investors, and partners.

BETTER PLACE SET TO LAUNCH COMMERCIAL SERVICE

Better Place will launch initial commercial service to a select group of customers in Israel and Denmark in the first quarter of 2012, expanding to full commercial operations over the following months. A similar process will follow in Canberra, Australia in the second quarter of 2012. The company is currently in the final technical validation stage of its solution along with the Renault Fluence Z.E. cars. Interest and demand for Better Place mobility services and the Renault Fluence Z.E. electric sedans continues to be very strong across all three initial markets. Better Place's goal is to help make the switchable battery electric car the top selling car in the markets it enters.

In Israel, Better Place has seen strong market demand from both fleets and consumers, as over 400 corporations, representing a potential of 80,000 employee cars, have signed letters of intent to begin switching their fleets to Better Place as the cars and the service become available.

Denmark is also seeing strong momentum. Almost 7,000 people have come to the Better Place Center in Copenhagen, opened earlier this year, with 90 percent expressing an interest in buying an electric car in the future. The company has received over 1,000 pre orders from both private and business customers. Better Place also has been successful in reaching agreements with 50 of the country's 98 municipalities, covering 69 percent of the population, related to infrastructure deployment and fleet transitions.

In Australia, the company's first large country deployment, Better Place has announced a series of agreements with multi-national companies, including Renault and GE, and leading local companies including ActewAGL, Lend Lease, and the Royal Automobile Club of Victoria (RACV), for the introduction of electric cars and the rapid deployment of an electric car network. By the end of 2013, Better Place expects to have the largest electric car network in the world in Australia, rivaling other competitive efforts underway in the U.S. and China.

About Better Place

Better Place is the leading global provider of electric car networks that enables the mass market adoption of electric cars through an innovative battery switch model that makes driving electric cars more affordable, convenient and sustainable than today's petrol-based cars. Better Place owns and operates a network of battery switch stations and public/personal charge spots, along with the supply of batteries that power the cars, to provide drivers with instant range extension and the convenience to drive, switch and go across an entire region. Where possible, Better Place uses renewable sources of energy to deliver fully zero emissions driving. The World Economic Forum has named Better Place a "Global Growth Company Industry Shaper" for its innovative approach in advancing the global switch to electric cars. Check out www.betterplace.com